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Services Marketing: Integrating Customer Focus Across the Firm by Valarie Zeithaml [PDF EBOOK EPUB KINDLE]. Size: 60,604 KB. Services Marketing: Integrating Customer Focus Across the Firm Valarie Zeithaml pdf.
[ BOOK SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by VALARIE ZEITHAML OVERVIEW ]
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Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/
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Book ID Asin: B06XCTN91C
Book Title: Services Marketing: Integrating Customer Focus Across the Firm
Book Author: Valarie Zeithaml
Book Format and Price:
Book Format Name: eTextbook
Book Format Price: $52.99-$69.00
Book Format Name: Hardcover
Book Format Price: $13.49-$130.00
Book Price: unknown
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 158 ratings
Services Marketing: Integrating Customer Focus Across the Firm by Valarie Zeithaml Book Review
Name: Jerry13
Rating: 4.0 out of 5 stars
Title: Very good textbook but you need to be in a course so you can discuss cases to get the best out of it
Date: Reviewed in the United States on February 16, 2021
Review: I used it for my course work, it is excellent but needs discussion with others to get the best out of it.
Name: yf mcgee
Rating: 1.0 out of 5 stars
Title: No Redshelf Access Code
Date: Reviewed in the United States on June 27, 2022
Review: I bought a digital book. I can only access in Kindle, not redshelf. Very annoying. The reviews are not searchable in any meaningful way to prevent potential buyers from figuring this out. Go through your college bookstore. Kindle app is far inferior to redshelf experience.
Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Lo mejor en servicios
Date: Reviewed in the United States on November 29, 2020
Review: Libro muy tΓ©cnico. es un libro de texto, pero que puede ser aplicado como metodologΓa organizacional.
Name: kelvin wiggins
Rating: 4.0 out of 5 stars
Title: Very informative from the service industry perspective. Key phrases ...
Date: Reviewed in the United States on January 18, 2018
Review: Very informative from the service industry perspective. Key phrases and concepts are made clear with actual business examples use to solidifying learning and retention.
Name: Bibianna
Rating: 5.0 out of 5 stars
Title: Very good
Date: Reviewed in the United States on February 21, 2020
Review: Book was in good condition. Plot meets expectation.
Name: J. P.
Rating: 5.0 out of 5 stars
Title: Good shape
Date: Reviewed in the United States on March 8, 2020
Review: Book was in good shape.
Name: Daigoo
Rating: 5.0 out of 5 stars
Title: E-reader book is the best way to go
Date: Reviewed in the United States on September 19, 2017
Review: Rented the Digital edition for use on Kindle for PC. Very easy to use and very helpful for studying!
Name: Eyad AA
Rating: 5.0 out of 5 stars
Title: I like this book.
Date: Reviewed in the United States on December 10, 2018
Review: I like this book.
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