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Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a p

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Book ID Asin: 0813350794
Book Title: The Campaign Manager
Book Author: Catherine Shaw
Book Format: unknownBook Price: unknown
Book Category: Books, New, Used & Rental Textbooks, Social Sciences and unknown
Book Rating: 98 ratings

The Campaign Manager by Catherine Shaw Book Review

Name: Kcrck
Rating: 1.0 out of 5 stars
Title: This book is nonsense
Date: Reviewed in the United States on January 9, 2022
Review: As an experienced campaign operative, this book is full of terrible and outdated advice. It starts in chapter 1, when the author explains that a precinct analysis is necessary. Modern campaigns target voters, using modeling, rather than the broad, hopefully correct targeting of entire precincts. It posits that there is such a thing as 'effective' signs (waste of time and money). The author doesn't believe in the very real value of pointing out the flaws in your opponents (negatives work - period). And, worst of all, this author has apparently never read Lakoff and still believes that people give two flying @#$%s about issues. This book will help you fail. A must-not-read!

Name: Crystal G
Rating: 5.0 out of 5 stars
Title: Campaigning? Start here and save yourself time, effort and guessing.
Date: Reviewed in the United States on June 3, 2020
Review: Recently added this title to my library after a friend gave me an older version (3rd edition). Was helping a first-time candidate work to get elected and found both versions invaluable. In fact, I would encourage anyone running for office, working on a campaign or wanting to better understand local politics read this book so they grasp how modern-day local elections work. Great addition to any knowledge base and highly recommend. The tools for precinct analysis are amazing. Rather than gut, they give you data to make informed choices.

Name: Alex R Bauer
Rating: 5.0 out of 5 stars
Title: By far the best on the subject
Date: Reviewed in the United States on December 21, 2020
Review: I greatly enjoyed the two one-star reviews saying this text is boring. EXACTLY. Running a campaign is like running a business, not some BS television show where its all excitement all the time. It is numbers, strategy, sales, planning, organization--and brutal politics to boot.

This book has it all--especially for the 2020 cycle and all the VBM strategies from Oregon. Even if your area goes back to in-person or a hybrid voting model, this book covers it.

Out of all the books I've read on the subject, this is by far the best. I hope the author keeps it updated as time goes on.

Name: DB
Rating: 5.0 out of 5 stars
Title: Thorough and extremely helpful
Date: Reviewed in the United States on March 16, 2022
Review: This book is a fantastic resource for anyone interested in running for office or managing a campaign. I particularly liked how the author really goes into details and logistics about things like lawn signs, a sample campaign budget, and related topics. Regardless of whether it's a partisan or nonpartisan race, I guarantee that at least some sections of the book will be beneficial and help a campaign succeed. Highly recommend!

Name: TONY C SIMON
Rating: 5.0 out of 5 stars
Title: Plan to run for office?
Date: Reviewed in the United States on August 24, 2020
Review: If you plan on running for office, you should read this book about a year before you plan to run. There is a program called batchgeo that creates maps and makes pin points on the map. That is something they should force to learn in middle school. This should be taught along with Microsoft Word.

Name: Mark Ryan
Rating: 5.0 out of 5 stars
Title: This is the one!
Date: Reviewed in the United States on August 11, 2020
Review: I love the book. I’m exploring running someone’s alderman race next year and it’s helping me make the transition from brand management to campaign management. It’s exactly what I was looking for! Very dense, very clear. A lot of the unknowns I outlined early on are addressed in detail!

I’ve read other books in the last few months. There isn’t one that comes close to comprehensive especially in the context of a new and emerging political age. No BS, no life hacks. This outlines process, mindsets and content you need to run state or local. Period.

Name: R.T. Smith
Rating: 4.0 out of 5 stars
Title: Love the book, but it could have been organized better!
Date: Reviewed in the United States on May 22, 2014
Review: I absolutely love this book. When I first bought the book I had a lot of questions about campaign management. There were a lot of things my friends who were experienced in senior campaign management told me that this book confirms. I was worried that the book would be centered around a really small race, such as a mayoral race of a small city. Although, smaller races like city, county and state senate, representative races are mentioned a lot, there are a few mentions of larger statewide/federal races mentioned in the book.

The one thing that I do not like about the book is is the organization of it's chapters and subchapters. That relatively minor, however.

If the author could write about, in her next edition, more day to day duties as it relates to staff, this book would be the best out there! Everyone said that the job of the campaign manager is VERY time consuming and often you're helping others like press secretary, field director and others do their job, which makes sense. However, this book doesn't really give you a sense of the time commitment that it takes to be a campaign manager. Finally, I'd recommend adding subchapters for more positions for the larger statewide campaigns and an in-depth analysis of their job, seeing that the campaign manager should be very well aware of their duties in case he/she has to step in and help aid in their job.

Name: EE
Rating: 5.0 out of 5 stars
Title: Great book for local elections
Date: Reviewed in the United States on May 3, 2016
Review: Very informative, easy to read. Definitely recommended if running a local election.