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Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?

Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it.

By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others�

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Book ID Asin: B00QQMUYBG
Book Title: The Four Lenses of Innovation: A Power Tool for Creative Thinking
Book Author: Rowan Gibson
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $21.00
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Paperback
Book Format Price: $27.67
Book Format Name: MP3CD
Book Format Price: $12.49
Book Price: $24.00
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 81 ratings

The Four Lenses of Innovation: A Power Tool for Creative Thinking by Rowan Gibson Book Review

Name: Mejia Ricardo
Rating: 5.0 out of 5 stars
Title: The future: look for it in the present!
Date: Reviewed in the United States on June 19, 2015
Review: If you do not listen to your customers, failure is certain. But if you limit yourself to what they tell you, failure will be devastating. Henry Ford understood this more than 100 years ago: people wanted faster horses, not revolutionary and innovative transport systems.

In this book, the reader is engaged from the first chapter. Consistent with what has been Gibson’s mantra for many years, the book seeks to reaffirm his message: innovation, as well as quality, customer service, etc., must be "embedded" in all organizations, because companies without innovative culture are left behind sooner rather than later.

In ancient times, people believed that the creativity and ability to innovate was a divine inspiration granted to few. Hence, poets, philosophers and artists looked toward the "Muses", goddesses of inspiration.

Archimedes’s "Eureka" however, was not the result of divine inspiration that occurred while he was in the now famous bathtub. He was a physicist, mathematician, engineer, astronomer and inventor. When the King asked him to confirm whether the goldsmith had stolen part of the gold he was given for the new crown, Archimedes could not find a way to measure the volume of such irregular body. While soaking in the tub, he saw the water level rising and concluded that the displaced volume was equal to the volume of the submerged body: "Eureka". With the volume and weight of the crown, he found that its density was less than that of gold, and therefore the goldsmith was actually a thief.
Rowan describes how everything became clearer with the European Renaissance. With the birth of humanism, mankind began to understand that scientific or artistic creation depended exclusively on the education and skills of each person.

As the individual grew in terms of self-esteem and self-confidence, an explosion of artistic and scientific developments happened that substantially improved the quality of life of mankind. Human beings, rather than gods, became the center of the universe. The mind was set free and the spark of creativity was lit. Science and technological advances ceased to be a violation of the divine order. You could challenge the orthodoxy.

Rowan analyzes the way Petrarch, "The Father of Humanism and the Renaissance" recognized the new trends of the time: obscurantism and darkness during the Middle Ages were gradually left behind and the new challenges to be faced would later bring along more prosperous years.

The story of how Gutenberg integrated different skills and knowledge to create the printing press is fascinating. Just like Steve Jobs, with his privileged view, managed to integrate various technologies to develop the iPod and other "gadgets" that made him famous. Both did leverage in resources already available.

H. Ford invented an unclaimed and unneeded machine. Leonardo da Vinci, with his brilliant mind and insatiable curiosity, designed the parachute, submarine, helicopter and many other machines and appliances that nobody needed at the time, but were crucial to improving the quality of life of humankind.

Thanks to this four lenses, we will be able to unravel the desired tomorrow from our day to day lives.

Name: Ted Anderson
Rating: 3.0 out of 5 stars
Title: Some good content, but treats innovation as a paint-by-numbers exercise
Date: Reviewed in the United States on May 17, 2015
Review: The description of the four lenses provides a succinct summary of where innovations typically come from. However, the author undid all of his good work at the end of the book when he set forth an action plan. He recommends that a company set up endless committees to generate innovative ideas. In my experience, this type of Group Grope is guaranteed NOT to result in any meaningful results. Consensus based idea generation results in ideas that are conventional wisdom and middle of the road. Innovation, by definition, is unconventional wisdom. If a truly great idea is presented in a group setting, it will almost certainly be shouted down by the majority. The fact that the author seems not to know this lessens my trust in the remainder of the content.

Name: Robert Brands
Rating: 3.0 out of 5 stars
Title: For a different view on how to achieve Innovation
Date: Reviewed in the United States on March 8, 2015
Review: Interesting, not your traditional book on Innovation. Presentation style is not for all but using the Four Lenses will get you to “out of the box” innovation: The key points and takeaways:
-Challenge your believes and underscores the “why why why” on challenging the status quo.
-Understand the present heading in Trends in patterns of change
-Leverage Resources in every which way possible, incl Open Innovation
-Understanding Needs...true customer perspective needs
Overall valuable insight build on the past, challenging the conventional “How to” and although the author might not have put them in a particular order, I would have put the last one first: You always want to start with a Market Need vs just an Idea...

Name: M. A. Interbartolo
Rating: 5.0 out of 5 stars
Title: insightful book that our work book club really enjoyed
Date: Reviewed in the United States on January 6, 2020
Review: relatable examples help drive home the four lens and we found them easy to adapt to our struggles at NASA. lots of nuggets to apply at work to improve our culture and enhance our innovation efforts if upper management can take off the blinders of Not invented here mentality.

Name: Michael J. Keen
Rating: 5.0 out of 5 stars
Title: A highly-recommended guidebook for "Vuja De"
Date: Reviewed in the United States on May 2, 2015
Review: I have read many books on innovation, some really great and some not so much. "The 4 Lenses Of Innovation" is one of those that is simply fantastic! I strongly believe in the concept of "vuja de" or seeing something with a completely different set of lenses. This book is just that, a guide to "vuja de". I highly recommend this book if you are a student of innovation or are trying to find new ways to achieve breakthrough innovations in your business or industry.

Name: Yoram Solomon, PhD
Rating: 5.0 out of 5 stars
Title: A great and timely sequel to Innovation to the core
Date: Reviewed in the United States on August 25, 2016
Review: A great and timely sequel to Innovation to the core. Offers 4 very clear perspectives and sources for great ideas: challenging orthodoxies, harnessing trends, leveraging resources, and understanding unmet needs. The important lesson from it--everyone can innovate. Using examples of the greatest innovators. You only need to look at things through a different lens. Or 4... Very enjoyable and easy to read.

Name: Donna J
Rating: 5.0 out of 5 stars
Title: Wonderful Book
Date: Reviewed in the United States on August 13, 2015
Review: The world is already in a rat race and this book provides a strong foundation to "thinking different" (thanks Apple).

This should be a must read across the organization. Great innovation and ideas, come from all industries, of any size, from ordinary people.

The design and graphics of the book were a delightful surprise! Enjoy!!

Name: Abdulla
Rating: 4.0 out of 5 stars
Title: Four Stars
Date: Reviewed in the United States on November 10, 2017
Review: Nice book,, good to give it as gift.