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Marketing has changed forever―this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This

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Book ID Asin: 1119341205
Book Title: Marketing 4.0: Moving from Traditional to Digital
Book Author: Hermawan Kartajaya,Philip Kotler,Iwan Setiawan
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $15.00
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Hardcover
Book Format Price: $23.15
Book Format Name: AudioCD
Book Format Price: $12.99
Book Price: unknown
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 898 ratings

Marketing 4.0: Moving from Traditional to Digital by Hermawan Kartajaya,Philip Kotler,Iwan Setiawan Book Review

Name: oldOtter
Rating: 5.0 out of 5 stars
Title: Great extension of human-centric 3.0.
Date: Reviewed in the United States on April 19, 2020
Review: This was a great extension of Marketing 3.0. They really should be one book. Going from product (1.0) to customer (2.0) to human (3.0) centric marketing was articulated so well, I was curious, what is 4.0? I find human centric marketing to be more than successful, but also righteous. It is just good practice and that leads to good business. 4.0 is not a move away from human-centric marketing. Instead, it is an extension of that, highlighting the increased connectivity the world has experienced since 3.0 was published. If reading for the first time, read 3.0 and 4.0 as one book. 3.0 highlights the why and how marketing succeeds with human focus and values, and 4.0 is great at identifying social strategies and measurements for brand advocacy. The 5 A’s of the customer journey identified in 4.0 are very useful as a general marketing tool. The examples used in the book help you as a marketer self identify and leads to helpful strategies to grow and improve.

Name: Tony Rossell
Rating: 4.0 out of 5 stars
Title: Good Content but Poor Binding and Printing
Date: Reviewed in the United States on June 17, 2020
Review: The binding of the book was done poorly. The pages are cut badly and the first section has come loose from the binding. The content is good so I rated it a 4.

Name: Joao P Paixao
Rating: 4.0 out of 5 stars
Title: Digital, but not that much
Date: Reviewed in the United States on February 1, 2017
Review: Written with clarity and common language, this book is a good read mostly for those that struggle to understand how digital technologies are reshaping marketing principles. However, I expected a little more, given the authors' background. Indeed, there is not much novelty in the ideas presented in this book. Besides, the authors just scratch the surface of the issues. While turning the pages, questions like "what else?" were often coming to my mind. In the end, readers may have an impression of incompleteness. Give me more...

Name: Darri
Rating: 5.0 out of 5 stars
Title: Kotler sigue dando clases!!
Date: Reviewed in the United States on April 14, 2020
Review: Excelente libro, me encantó. Una mirada muy actual del marketing haciendo foco en el mundo digital, de lo que está sucediendo y con modelos para abordar ciertos temas de forma conceptual pero muy práctica. Muy recomendable lectura para actualizar conceptos de marketing, estrategia, plan de comunicaciones, plan de contenido de marketing, etc.

Name: Johnny Moon
Rating: 5.0 out of 5 stars
Title: Shows New Frameworks to Consider, Amazing Book.
Date: Reviewed in the United States on March 24, 2020
Review: Great review, new models/frameworks.
Loved it, great insights.

P.S. I think there is small typo on page 128, paragraph that starts with "Marketer should also explore...."
On the last sentence, there seems to be two B2C's, the latter seems to be B2B.
(Correct me if I am mistaken, thank you in advance(

Name: Eldon Edwards
Rating: 5.0 out of 5 stars
Title: Excellent Cutting Edge Book On Marketing!
Date: Reviewed in the United States on February 1, 2018
Review: This superb book by Philip Kotler is necessary reading for everyone. Great case studies and examples. Philip Kotler is the father of marketing and this book is very up-to-date. I recommend this book without qualifications. This book is text to speech enabled so you can listen to the book or read the book or both. Great read! This book is one of the best books that I have ever read. $11.99 is an amazing value for an up to date book on marketing by Philip Kotler!

Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: A well written and researched book that provides great insight into the digital marketing landscape.
Date: Reviewed in the United States on April 19, 2017
Review: This book is great and beneficial for anybody who works in marketing. Marketing 4.0 discusses the shifts that have occurred as we continue to adapt to the digital landscape. Dr. Kotler and the other authors take us into the consumers mind by discussing the customer path, and how they go from awareness to advocacy. The authors mention the importance of utilizing marketing metrics such as purchase action ratio, brand advocacy ratio, and net promoter score in Marketing 4.0. They use examples to show the importance of integrating online and offline channels to improve customers overall experience.

Name: Mars2
Rating: 4.0 out of 5 stars
Title: Good framework for bridging tradition and social marketing
Date: Reviewed in the United States on October 27, 2018
Review: I thank that is the extend of Marketing 3.0, rather a new chapter. Customers are ride on digital platform to share, promoter the values that like. Digital platforms have made producers to delivery what they promised but not a revolutionary change of the inner core values customers need. perhaps, Marketing 3.1