Programmatic Advertising: Revolutionizing Digital Marketing
Introduction to Programmatic Advertising In the fast-paced world of digital marketing, programmatic advertising has emerged as a groundbreaking strategy, fundamentally transforming how companies target and engage with their audiences. This technology-driven approach automates the decision-making process of ad placements, using artificial intelligence (AI) and real-time bidding (RTB) to deliver ads to highly targeted audiences across various digital platforms. By optimizing the ad buying process,