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[ BOOK STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY by KEVIN LANE KELLER OVERVIEW ]

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsand thus improving the long-term profitability of specific brand strategies.

Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75

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Book ID Asin: 0131888595
Book Title: Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Book Author: Kevin Lane Keller
Book Format and Price:
Book Format Name: Hardcover
Book Format Price: $15.85-$45.87
Book Format Name: Paperback
Book Format Price: $57.19
Book Format Name: MassMarket Paperback
Book Format Price: $45.01
Book Price: $45.87
Book Category: Books, Science & Math, Mathematics and unknown
Book Rating: 37 ratings

Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller Book Review

Name: Simon S. Colley
Rating: 3.0 out of 5 stars
Title: Does the job
Date: Reviewed in the United States on October 22, 2011
Review: I purchased this as a required textbook for a Strategic Marketing course. In that regards it's perfect in that I have assigned readings from it, each week. It is not at all inspiring, dry in places, and some of the examples could be updated. For instance, their example regarding Apple is a great description of the company's brand associations and positioning of 10 years ago (the book still refers to them as Apple Computer) and makes no mention of any of the brand development that firm has undergone since. That said, it get's the concepts across, but I think if it hadn't been written a as a college textbook (in accocordance with a textbook publisher's business model) the information could have been transferred more effectively and inspiringly - in probably half to two thirds of the pages. I think the idea is if it weighs more, it must be worth more.

As I said, it does the job. The writing is easy to understand. I'm learning things from it. I will not be keeping it past the end of semester.

Through Amazon, I purchased it for half the price it was selling for at the University Co-op.

Name: clt
Rating: 4.0 out of 5 stars
Title: Well-written coverage of brand management in traditional business environment.
Date: Reviewed in the United States on October 11, 2019
Review: Well-written coverage of brand management in a traditional business environment.

Name: Namaste
Rating: 4.0 out of 5 stars
Title: Loved them.
Date: Reviewed in the United States on December 24, 2014
Review: Required reading for me, but overall I found the text to be well written and kept my interest level. I actually looked forward to the vast amounts of reading required because it was interesting stuff. The end of chapter case studies sealed the deal. Loved them.

Name: Mark Hong Kong
Rating: 2.0 out of 5 stars
Title: Too technical
Date: Reviewed in the United States on October 22, 2021
Review: Not a book for the beginner.

Name: Rebekah
Rating: 4.0 out of 5 stars
Title: Four Stars
Date: Reviewed in the United States on January 8, 2015
Review: Great condition. Even made my job easier because a lot of the important stuff was already highlighted. (:

Name: Ryan Walters
Rating: 5.0 out of 5 stars
Title: Great Book!
Date: Reviewed in the United States on July 4, 2016
Review: This textbook worked very well for class. There were no pages missing and it helped me to a good grade. I recommend this textbook to anyone taking this course, or just looking to learn more.

Name: Chris Rafa
Rating: 4.0 out of 5 stars
Title: Good Book for Branding
Date: Reviewed in the United States on February 17, 2010
Review: I recommend this book if you want to learn about branding. It is easy to read and uses great real world examples to explain more complex concepts.

Name: Dr. Bose
Rating: 5.0 out of 5 stars
Title: It's a book.
Date: Reviewed in the United States on May 7, 2014
Review: I usually purchase used referential or text books as I am just looking for the material; just bear in mind that the quality description may not always accurately describe the book's condition. Sometimes I feel I got a great deal other times not.