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Review Marketing for Hospitality and Tourism th Edition by Philip T Kotler John T Bowen James Makens Ph D

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[ BOOK MARKETING FOR HOSPITALITY AND TOURISM (6TH EDITION) by PHILIP T. KOTLER,JOHN T. BOWEN,JAMES MAKENS PH.D. OVERVIEW ]

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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-o

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Book ID Asin: 0132784025
Book Title: Marketing for Hospitality and Tourism (6th Edition)
Book Author: Philip T. Kotler,John T. Bowen,James Makens Ph.D.
Book Format and Price:
Book Format Name: Hardcover
Book Format Price: $7.76
Book Format Name: Paperback
Book Format Price: $4.35-$9.47
Book Price: unknown
Book Category: Books, Business & Money, Industries and unknown
Book Rating: 93 ratings

Marketing for Hospitality and Tourism (6th Edition) by Philip T. Kotler,John T. Bowen,James Makens Ph.D. Book Review

Name: AC
Rating: 4.0 out of 5 stars
Title: so it's a great savings. I saved about $140 by getting this ...
Date: Reviewed in the United States 🇺🇸 on November 23, 2015
Review: The biggest drawback I have found with this international version is that there are some numbered blank pages that the US version doesn't have, so during class when they reference a specific page it isn't they same. Other than that the text is all the same, so it's a great savings. I saved about $140 by getting this one.

Name: April Trevena
Rating: 4.0 out of 5 stars
Title: Good book
Date: Reviewed in the United States 🇺🇸 on July 26, 2015
Review: Great book. Very up to date.

Name: Mariya
Rating: 5.0 out of 5 stars
Title: Fantastic book
Date: Reviewed in the United States 🇺🇸 on March 31, 2014
Review: Fantastic book! I really enjoy this book for my marketing class, and i think it contains many beneficial information. Moreover, the seller of this book did a great job! Thank you!

Name: Joyce Michelle Cruceta
Rating: 5.0 out of 5 stars
Title: Five Stars
Date: Reviewed in the United States 🇺🇸 on September 26, 2017
Review: Had to rent it for class. Very good

Name: A. Whitford
Rating: 1.0 out of 5 stars
Title: Not the same as the American version!!
Date: Reviewed in the United States 🇺🇸 on January 23, 2016
Review: This is not the same as the American version of this book, like they claimed in the description. This is the Indian version and it is lacking, to say the least. Inside the front cover it is referred to as the "authorized adaptation." I don't know if this was translated to some language and then translated back to English, but there are more than a few grammatical errors. I've had to 'interpret' more than a few sentences. It also has the worst index I have ever encountered. There are major concepts in the book that do not appear in the index! But, there's an inch and a half long section for sales. Not different types of sales related topics, just "sales." I'm sorry, but that's not helpful. And they switched chapters 3 and 4 for some reason, so I read the wrong chapter for one of my assignments. I kept wondering when the the concept that I was supposed to write about would be introduced, only to find out after I finished the chapter that I was reading the wrong one. I ended up ahead in the reading, but having to cram another chapter in that week sucked. There's a reason this book was cheap, because it's a cheap knock off of the real book. Don't do it!!

Name: Darlene Jones
Rating: 5.0 out of 5 stars
Title: Impressive
Date: Reviewed in the United States 🇺🇸 on September 17, 2016
Review: Great choked with good stuff

Name: Sandra Nemours
Rating: 5.0 out of 5 stars
Title: Five Stars
Date: Reviewed in the United States 🇺🇸 on February 10, 2017
Review: Nice

Name: Andie
Rating: 5.0 out of 5 stars
Title: Five Stars
Date: Reviewed in the United States 🇺🇸 on September 3, 2016
Review: great condition