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Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff.

Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product informat

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Book ID Asin: 0749475072
Book Title: Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More
Book Author: Grant Leboff
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $15.53
Book Format Name: Paperback
Book Format Price: $16.35
Book Price: $16.35
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 13 ratings

Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More by Grant Leboff Book Review

Name: Elizabethann Hawkins
Rating: 5.0 out of 5 stars
Title: at times I was turning pages like I was reading a novel
Date: Reviewed in the United States on February 3, 2018
Review: This author proves again that he has the ability explain difficult marketing concepts in such a way that it all seems perfectly obvious . at times I was turning pages like I was reading a novel

Name: DarrenIngram_dot_com
Rating: 5.0 out of 5 stars
Title: Very good
Date: Reviewed in the United States on October 11, 2016
Review: Using social media and the web to funnel sales to your business is the aim of this easy-to-read, powerful guide to digital selling.

If you are still transforming your business from the “analogue world” the book helps you understand what you are getting into Those with some form of digital presence and online activity aren’t left out either, since there may be a lot of polishing or renovation of existing activities to undertake. You may think you are a digital expert because you’ve grown up around computers and the Internet, using social media as a third arm, yet the way you conduct your business online is not necessarily so simple. Mistakes can be made or, even worse, you are wasting potential opportunities due to ignorance and misunderstanding.

This is an advice-rich, forward-thinking book that is going to benefit predominantly SMEs, yet much of the same goodness can be used within the larger corporate beasts too with a degree of modification. If you let it, the book may even help refocus and restructure processes within your company that may not directly touch on the digital realm since the same advice may be universal, such as how you prospect a customer and present to them; elements may differ but the core remains the same. If you have a rotten core, your fruit harvest may be somewhat rotten too…

The author is critical that many companies use outdated sales models, backed up by inefficient and obsolete systems and methods from a bygone time. This is true and you may need to get with the programme before your rivals or a new upstart eats your lunch. That does not mean you throw away the baby with the bathwater, but you selectively and carefully deploy the right new tools to take you forward. There is no change for change’s sake here!

There is a good chance that a lot of the information presented may be redundant to the reader but it is still worthy of a skim-read as buried in-between “stuff you know” can be additional tips or knowledge that may just make your existing processes shine. Yet there was still a lot of “new stuff” and even refreshing one’s existing knowledge was not a wasted exercise.

This book is a powerful ally to have on your side. Use it, whilst you can, before it may be too late for your untransformed business.

Name: Jaden
Rating: 1.0 out of 5 stars
Title: This guy is trying way to hard to sound smart and it's just backfired
Date: Reviewed in the United States on October 2, 2017
Review: Terrible. The language used is very difficult to read and the book has no actionable tips whatsoever. Was a struggle to read, couldn't get past the second chapter.