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WhatsApp, the popular instant messaging app, has become a go-to platform for businesses to connect with their customers. With its user base of over 1.5 billion monthly active users, WhatsApp has become a gold mine for marketers to exploit. In this article, we will explore how businesses can use the platform to market themselves effectively.

WhatsApp Business Account

Businesses should consider signing up for a WhatsApp business account to take full advantage of the platform. This will provide access to additional features that regular WhatsApp accounts don't have, such as creating automated messages, customizing your profile, and using a landline number instead of a mobile number. Setting up a business account is a simple process that involves verifying your business phone number and confirming your business details.

WhatsApp Broadcast List

WhatsApp Broadcast List is a feature that allows businesses to send personalized messages to a group of people without revealing their identity. This feature is a great way for businesses to share updates and promotional messages directly with their customers. To use this feature, businesses have to create a broadcast list by adding the participant phone numbers. The purpose of this feature is not to spam customers but to make them feel special by sending them personalized messages.

Targeted Advertising

WhatsApp doesn't offer advertising options like Facebook and Google, but businesses can use the platform to reach out to their target audience in creative ways. For instance, businesses can identify WhatsApp groups related to their niche and reach out to the group admin for promotional opportunities. This approach is an excellent way to get your business in front of a highly targeted audience.

Customer Service

WhatsApp is a great platform for businesses to offer customer service to their customers. The platform allows customers to reach out to businesses quickly. According to statistics, over 80% of customers consider convenience when choosing a customer service channel, and WhatsApp ticks that box. Businesses can create automated messages that provide customers with basic information about their products or services, like FAQs, opening hours, and location.

Offer Exclusive Deals

Customers love feeling special, and businesses can leverage WhatsApp to offer exclusive deals and promotions to their customers. You can offer discounts, promo codes, and other exclusive deals, all through WhatsApp. This strategy will not only keep your customers engaged, but it will also create brand loyalty among your customers.

In conclusion, WhatsApp is undoubtedly a powerful tool for businesses to connect with their customers, market themselves effectively and increase their brand awareness. By adopting these WhatsApp marketing strategies, businesses can leverage the platform to generate leads, drive sales, and improve customer satisfaction. If you haven't tried WhatsApp marketing yet, now's the time to give it a shot!