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[ BOOK HOTEL REVENUE MANAGEMENT: THE POST-PANDEMIC EVOLUTION TO REVENUE STRATEGY by DAVE ROBERTS OVERVIEW ]

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This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.

The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics–not just modeling, but also business analytics in support of a holistic strategy.

As more of the tactics of revenue

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Book ID Asin: 1637421915
Book Title: Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy
Book Author: Dave Roberts
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $13.49
Book Format Name: Paperback
Book Format Price: $26.99
Book Price: $26.99
Book Category: Books, Business & Money, Industries and unknown
Book Rating: 27 ratings

Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy by Dave Roberts Book Review

Name: Robert G. Cross
Rating: 5.0 out of 5 stars
Title: You NEED this book!
Date: Reviewed in the United States on February 27, 2022
Review: A good book will challenge your thinking. A great book will validate what you know, then confront you, perhaps uncomfortably—do you really know what you thought you knew?

The time-honored ways of maximizing revenue in hospitality were already changing before the pandemic. Vast amounts of data in Revenue Management systems and their rigorous approaches to decision-making were finding their way into marketing, sales and distribution functions.

The pandemic has flipped the script. Now decisions involving customer acquisition and retention will be driven, not just supported, by Revenue Management principles.

This is what author Dave Roberts calls Revenue Strategy.

Dave Roberts provides a comprehensive description of Revenue Management principles. Then he describes how those principles will evolve into a Revenue Strategy which will be essential for success in the uncertain, post-pandemic economy.

Whether you are in Revenue Management or hospitality management. This book is a must read.

Name: Darrin P Skinner
Rating: 5.0 out of 5 stars
Title: The Roadmap to Recovery
Date: Reviewed in the United States on May 1, 2022
Review: Robert Cross takes the reader on a walk down memory lane with snippet from his experience to focus on how Revenue Strategy. The advent of AI has replaced the time-consuming button pushing of Revenue Management, allowing us all to focus on the strategy for the future. This book should be suggested to be read to everyone on strategy teams at all hotels. This includes General Managers, Sales Leaders, and Revenue Managers.

Thank you Bob Cross for your dedication and forward looking work of revenue management.

Name: TiWhi
Rating: 5.0 out of 5 stars
Title: Simply put...insightful
Date: Reviewed in the United States on May 8, 2022
Review: David's Operations Research background, where he focused on statistics and mathematical modeling, serves as a strong foundation for revenue management. He gives deep insights based on this background, his extensive experience and couples it with just plain common sense. Hope he writes another!

Name: Helene Okabe
Rating: 5.0 out of 5 stars
Title: A “Must Read” for Hoteliers Today
Date: Reviewed in the United States on February 16, 2022
Review: This is such a fresh, current book on Revenue Management that weaves in timeless principles. The book is a quick read, but something I will surely reference back to on concepts like forecasting, discounts/displacement, and pricing during volatile times. It is well written, contains insights and quotes from industry leaders, and even has interesting photos from the author’s notebooks working through scenarios at Marriott. I would highly recommend this book to students and anyone in the hospitality industry today.

Name: Ganesh Bala
Rating: 5.0 out of 5 stars
Title: A book that provides the spark to help you think differently!
Date: Reviewed in the United States on May 1, 2022
Review: An engaging book that clearly articulates Revenue Management principles without overwhelming the reader. The chapters are nicely organized to provide a fundamental understanding of key concepts. Loved the emphasis on the need to ‘connect-the-dots’ with business strategy to evolve the discipline into Revenue Strategy. Highly recommend!