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Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Progra

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Book ID Asin: B0BC2MWTDT
Book Title: The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Book Author: David Aaker
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $7.99
Book Format Name: Paperback
Book Format Price: $16.91
Book Price: $7.62
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 5 ratings

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society by David Aaker Book Review

Name: Julius Helvey
Rating: 5.0 out of 5 stars
Title: Relevant Read for Today's Business Leaders and Social Leaders
Date: Reviewed in the United States 🇺🇸 on October 6, 2022
Review: It is no surprise that David Aaker inspires his readers to do more than just run a successful business. He shows definitively how creating and supporting social impact programs will benefit both a business and the society as a whole. Great information!

Name: Louis
Rating: 5.0 out of 5 stars
Title: David Aaker is brilliant as always! Definitely recommend this book!
Date: Reviewed in the United States 🇺🇸 on October 18, 2022
Review: Great job tying in relatable stories throughout the book.

Name: Andy Smith
Rating: 5.0 out of 5 stars
Title: Brilliant
Date: Reviewed in the United States 🇺🇸 on October 5, 2022
Review: Professor Aaker is a legend in the branding world! One of his best books yet!