Baskadia

Have you ever wonder as a musician, how some artists get to rank their songs and profile to be easily discovered on google search engine ranking first page even sometimes when the keyword is slightly not related to you or your music? Do you also fancy having a Blue Verification Badge on your social media accounts?

If you answered yes to the above questions, then this post is for you.

First of let me assure you that yes, all that is easily done by properly optimizing your profile on search engines. The process of doing that is called SEO (Search Engine Optimization).

Use the tips provided below to guide you towards optimizing your profile properly on search engines and help set up your user persona on Google (Knowledge Panel) if you want to build that attractive online presence on the web and get verified on social media.

Though it’s slightly “TECHIE” but hey, am sure it’s not as rigorous as composing lyrics for your next single so join me let’s do this!

• The first thing you need to do is to ensure you have a website, set your tracking and analytics platforms on it because it shows the amount of site traffic that comes from each digital channels working together, what pages of your site are being indexed, any crawl or site redirect errors and penalties you may be dealing with.

• Make sure you build a Scheme Data with your website or assist the search engines with relevant information about you on media publications strong enough to have a healthy knowledge panel.

• Secondly choose the perfect music distributor of your choice and make sure you distribute all of your songs with them to all digital platforms. By doing this, it allows those digital platforms to catalogue your songs in a way that once your name is typed in any search engine. That engine automatically looks for where contents relating to you are, and pops it out. This gradually builds up a data in the backend of goggle that'll gradually lead to having a knowledge panel in due time.

• You need to understand ranking factors to help you rank higher on organic search results. Consistent and uniques content, fast loading websites with mobile-friendliness and backlinks are the three ranking factors to keep in mind with your SEO music marketing.

• Ensure to do research on which keywords to use in the contents you use on your website or linked to your publications online because this will help Google understand what your content is about and help it rank higher.

• If you have a website, you need to pay attention to On-site Optimizations. Make sure that your composition of the two main components of SEO Metadata; Title tag and Meta Descriptions are spot on.

• Tailor your SEO metadata to include your biggest keywords e.g. your name/album name in the header and in the title of your page. If possible get a Wikipedia article and lots of publications about you on high profile websites, this speeds up the process for your keywords and also a Google Knowledge Panel. And especially if you're distributing your songs on digital platforms like YouTube, iTunes, Spotify, Amazon, Boomplay, Audiomack and others, search engines like goggle will automatically select the "Musical Artist" category for you. Thus creating a knowledge panel from the Keywords that may consist of name, song or album titles amongst others.

Somebody may ask, what's the benefit of doing all of these? It's necessary to do this as an artist to showcase your brand in a beautiful and catchy pattern to the Online/Digital World. Somehow, certain percentage of your audiences on streaming platforms can/may also be potential managers, investors or clients, who might want to check you out on the web. And those perfect SEO presentations may be a good way to introduce yourself.

Lastly it also helps with verification of social media accounts, as those social media platforms also do background web searches to see if the person applying for verification is authentic and reputable. Your knowledge panel on Google and other publications/articles on reputable websites, will serve as a good proof to substantite why they should issue you a Blue Badge.

Hope this helps!