Scrolling Synapses: How TikTok's Algorithmic Remix is Rewiring Attention and Identity
The meteoric rise of TikTok, a platform dominated by short-form, algorithmically curated video content, has transcended entertainment. It’s become a cultural force, influencing everything from attention spans to self-perception. This paper delves into the mechanisms behind TikTok’s influence, exploring how its unique format and features are rewiring how users consume information and construct identity. TikTok’s core strength lies in its bite-sized content. Short, engaging videos hold viewers’ at
