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Review The Road to Luxury The Evolution Markets and Strategies of Luxury Brand Management by Ashok Som Christian Blanckaert

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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business

As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on wh

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Book ID Asin: 0470830026
Book Title: The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
Book Author: Ashok Som,Christian Blanckaert
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $48.00
Book Format Name: Hardcover
Book Format Price: $44.99-$59.95
Book Price: $59.95
Book Category: Books, Business & Money, Industries and unknown
Book Rating: 10 ratings

The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management by Ashok Som,Christian Blanckaert Book Review

Name: Kayan
Rating: 5.0 out of 5 stars
Title: Highly recommended for those who are interested by the luxury industry
Date: Reviewed in the United States on June 13, 2017
Review: Highly recommended for those who are interested by the luxury industry.
This book provides synthesized and complet information of the current key players in the field, analyses the industry's past and future from very relevant and specific viewpoints, plus an inviting writing style which makes the read a real pleasure.

Name: Patti R
Rating: 5.0 out of 5 stars
Title: Excellent book on the luxury business!
Date: Reviewed in the United States on June 21, 2016
Review: This book is the book on the luxury business hat we have all been waiting for. Big brands and small luxury brands alike will learn so much on the inner workings of the luxury business and how the big players now employed marketing strategies to gain their current positions in the industry. Being a fine jeweller, I have been looking for suitable courses on luxury management. Thankfully, this book has it all - historical data on brands (Hermes, etc), case studies and empirical data on marketing strategies that have succeeded and failed, and the current movements in ownerships and alliances between brands. All of these enrich my own business strategies. This is a must read for all entrepreneurs venturing in the paradoxical world of luxury. One teeny tiny thing to improve on is the editing of the book - it had so many grammatical errors! Nevertheless, I can't wait for an expanded and updated version of this book. I love it!!!

Name: susie13
Rating: 5.0 out of 5 stars
Title: Excellent book! Very helpful for value-seeking/driven equity analyst
Date: Reviewed in the United States on October 5, 2017
Review: Excellent book! Very helpful for value-seeking/driven equity analyst. Hope amazon can recommend more books as well written as this one, but in different industries, such as automobile, high-tech, other consumptions. Thanks!