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Business strategies are crucial plans and actions that organizations develop to achieve their objectives and gain a competitive advantage in the market. Here are some key strategies commonly used by businesses:

1. Differentiation Strategy: This involves offering unique and distinct products or services that stand out from competitors. Businesses focus on creating a perceived value that justifies premium pricing. Apple is a prime example with its distinctive design and user experience.

2. Cost Leadership Strategy: Businesses aim to become the low-cost producer in their industry while maintaining acceptable quality. This strategy can lead to a competitive advantage by enabling the company to offer lower prices than competitors. Walmart is known for its cost leadership.

3. Market Penetration Strategy: The focus here is on increasing market share by selling more of the current products or services in existing markets. This could involve aggressive marketing, pricing strategies, or even expanding distribution channels.

4. Market Expansion (Diversification) Strategy: This strategy involves entering new markets with new products or services. This is a higher-risk strategy that can bring significant rewards if successful, as it taps into new revenue streams.

5. Innovation Strategy: Businesses emphasize continuous innovation to stay ahead. This can involve developing new products, improving existing ones, or even introducing innovative business models.

6. Partnership and Collaboration Strategy: Companies form alliances or partnerships to leverage each other's strengths. This can involve co-branding, joint ventures, or strategic alliances to access new markets or technologies.

7. Digital Transformation Strategy: In today's tech-driven world, businesses may need to undergo a digital transformation to adapt to changing consumer behaviors and leverage digital tools to streamline operations and enhance customer experiences.

8. Customer-Centric Strategy: Putting the customer at the center of all decisions, this strategy focuses on understanding customer needs and preferences and tailoring products, services, and marketing efforts accordingly.

9. Sustainability Strategy: Businesses increasingly focus on sustainable practices, not just for ethical reasons but also to meet customer demands and reduce costs through efficiency improvements.

10. Global Expansion Strategy: For businesses seeking growth, expanding into international markets can be a viable strategy. It involves understanding diverse markets, cultures, and adapting the business model accordingly.

These strategies can be standalone or combined, depending on the business's goals, industry, and competitive landscape. The most effective strategy often evolves over time based on changing circumstances and market dynamics.