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With the rise of social media platforms, businesses can engage with potential consumers. However, some essential tips must be followed to market and reach out to these consumers successfully. These tips include leveraging social media as a customer service tool, live streaming, user-generated content, and integrating AI into your marketing strategy.

Social responsibility matters to the modern consumer

Modern consumers have a newfound respect for social responsibility and CSR efforts. More than four in five (86%) consumers say that a company's involvement in social justice issues matters to them. Moreover, 77% of consumers want to know what a company is doing to address social issues.

Millennials are the fastest-growing consumer group in the United States, driving the shift in customer expectations. They're tech-savvy and expect to be involved in the conversations surrounding a brand.

The Internet and social media have made it easier to make a difference. Companies should take this opportunity to make their mark on the world. However, they must also consider the impact of their policies and products.

Brands should consider a balanced CSR approach and communicate their initiatives' benefits. For example, consumers are willing to pay extra for brands that offer sustainable products.

User-generated content is a crucial strategy for targeting untapped markets in 2023

User-generated content is a powerful tool for targeting untapped markets. It can help build trust, increase engagement, and promote a brand's reputation. And it can save brands money in the long run.

Consumers today seek to connect with brands that understand their needs and values. They also want to see brands interested in diversity and social causes. This desire to see a brand represent its core values is reflected in its purchase decisions.

Consumers seek various options to engage with brands, whether it's user-generated videos, social posts, or reviews. With so many ways to share information about a business, finding a method that resonates with your audience is crucial.

Anyone can create user-generated content. It can be an informative and fun video about a product or service. However, it's essential to know that creating and sharing great content can be challenging.

AI will be integrated into this effort

Artificial intelligence will be incorporated into many business outreach efforts in 2023. Whether it's to increase efficiency, improve customer experiences, or connect consumer preferences with user experience, this technology can transform industries. Using this technology, marketers can develop personalized content and deliver personalized messages.

Data-driven marketing initiatives drive lead generation, helping companies convert targeted audiences to customers. Based on customer interaction, the behavioral analysis provides an accurate understanding of future purchases. Personalization is a critical component of any marketing strategy. Businesses can determine which communication channels are most effective with data gathered from offline and online sources. By integrating AI into their digital outreach efforts, marketers can create more meaningful, interactive consumer experiences.

As a result, many companies are turning to artificial intelligence to improve their outreach. Machines can be trained to recognize patterns, provide targeted recommendations, and help with email subject lines. They can also be used to fight cyberattacks and answer frequently asked questions.

Leveraging social media as a customer service tool

With social media becoming increasingly critical in the business world, it's essential for companies to leverage this medium. Not only can it drive awareness and revenue growth, but it can also help build a solid customer base and improve retention. More than half of customers prefer to use social media for customer service.

Forrester Research has identified Sprinklr as the leader in social media analytics. The platform can route addressable content and filter earned interactions using artificial intelligence. This can help businesses save time and provide relevant solutions.

Digital marketing offers companies a new and easy way to connect with customers. Companies should monitor conversations for issues and complaints. If they don't respond quickly, this can leave a wrong impression and lead to negative reviews. The company should also set up automated responses and create response templates.

Live streaming is an underutilized opportunity

Live streaming has more than a few advantages, making it an excellent medium for business communication. You can use it to connect offices, sell products, and connect with your audience personally. It's also the smartest way to get your message out there.

For example, the Amazon Live streaming platform allows you to engage your audience on a much more personal level. It's no secret that the retail giant is making big moves in this space. Earlier this year, Walmart tested the live-streaming waters in the beauty department. The results were less than rosy, but it's no surprise that the retailer is interested in exploring this. Moreover, its presence has been more comprehensive than in the US.