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get [PDF] Download The IPO Playbook | From the CFO who brought Salesforce, Pandora, and Yext public, ?The IPO Playbook? delivers an insider?s perspective of what it takes to prepare for a successful initial public offering. Author Steve Cakebread walks readers through the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building