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? ? Global Marketing Management (Ebook pdf)

$PDF$/READ/DOWNLOAD Global Marketing Management READ NOW : https://citysharepdf.blogspot.com/?book=1118466489 "Global Marketing Management," 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This book prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive en

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