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Read Here : https://kharisma-pdf3.blogspot.com/?book=0814434835
PDF/READ Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. | Cost, service, functionality--good salespeople know the value propositions that speak to frontline managers. But there's another crucial player in the buying decision, with an entirely different set of criteria. Top-level executives evaluate proposals from an "above the line" perspective: ROI, time saved, risk lo