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PDF_ Selling is Hard. Buying is Harder: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle | Enable Your Buyer for Faster B2B SalesGarin Hess, the founder and CEO of Consensus, the leader in intelligent demo automation software, points out that when it comes to B2B sales effectiveness, the real challenge for salespeople is to get better at understanding and facilitating their customers? buying gr