Baskadia

The secret to creating a greater connection with anyone is simple. It makes it necessary for you to speak in a language that sounds familiar to other people.

I'm not referring to "languages" in the truest sense at the moment. But referring to the particular words and expressions we use to communicate with others.

Literally, I notice the generation gap when I converse with a teenager, especially when he uses words such as “hit me up” and “lit”, etc. He and his peers utilize particular words, acronyms, terms, and phrases that make complete sense to them - but not to me.

Similarly, my friends and family would give me a distant look when I talk to them about my business. Why? Because I use acronyms, phrases, and words like “landing pages”, “conversions”, and “ROI” that they don’t understand.

Feeling connected or disconnected

So, people will feel disconnected when you’re not speaking their language. They will tend to tune out.

But what happens when you start using acronyms, phrases, and words that your target audience is familiar with? Well, it makes them feel connected. They think they are included in the conversation you’re having with them.

Our own actions could be a testament to this

Consider a couple of the last social media posts you left comments on. It’s highly likely that you saw such language and phrases in the post that you yourself have been using. The moment the post’s message resonated with you, you’ve no option left but to participate in the conversation.

One of my close friends runs a translation business. He told me about the best-ever compliment he received from his client. That client was actually surfing the web for Maori translation services as he wanted to launch his website in New Zealand. He stated, when I landed on your service page, “I felt like you’re speaking personally and directly to me! And you knew my paint points from day one!”

Connecting with your audience who could be anywhere

This brings us to our next point. You see as the world has become a global village, your target audience (consumers) can be anywhere. 

In order to connect with them, you need to speak their language. Ask yourself, whether your documents, websites, apps, products, or services speak a language that resonates with the audience or not.

This is a big challenge. Removing language barriers is possible. But only through reputable, professional language service providers. 

Choosing a language service provider

Research shows that more than 50 percent of people won’t use a business again because they are not satisfied with their communications. This is an alarming situation for global retailers. Particularly those who want to get their best foot forward in China, the biggest e-commerce market in the world. Why China is different? Because their language is quite complex with so many dialects. For example, Hmong is one dialect that millions of people speak in China. You will need Hmong translation services only to target these people, let alone 302 different languages Chinese people speak. 

So, you don’t want to deliver an ordinary experience to your overseas consumers. You want to speak in a language while conveying the exact same message your brand carries. Therefore, making a choice decision between language service providers becomes critical. There are hundreds of language service providers available, but you need to work with the best in order to stay at the top of everything. Here is to help you!

Look for certified translators

Always choose a linguistic service company that provides certified translators to their clients. There are dozens of big brands in this industry like CCJK that have certified translators across any project you might have.

Why certified translators? Because there are many languages that are hard to translate and only certified experts can work with them. Such as Burmese, an Asian language spoken by more than 32 million people in Myanmar. It’s tonal, syllable-timed language, and is classified into formal and colloquial categories. Because of the complexity of the language, only certified native speakers of the language can offer you Burmese translation services that carry the right tone and dialect.

Language capabilities

First, you need to be aware of your own linguistic needs. Say, you need to translate your document into one foreign language right now. But if we see a sudden spike in your product or service and you need to translate content into multiple languages. Therefore, think about future growth as well. Your project is in safe hands when you work with a service provider who supports numerous languages and can tackle any and all your needs. Like from English to Japanese, Russian, Thai, Hindi, or Azeri translation services, your needs could be diverse. And so do the capabilities of your chosen service provider should be. 

Technical capabilities

Your potential linguistic services provider should not be an expert in the language alone. There are so many non-linguistic aspects also involved in it. A good translation partner is one who makes full use of modern technology as well. Such as computer-assisted translation (CAT) tools which help to ensure consistency and standardization.