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There's no denying that video marketing has been on the rise over the last few years, becoming more and more popular and accessible to brands. Popular websites like TikTok, Facebook, Instagram and yours offer great investment opportunities, but individuals watch billions of hours of video on this platform every day, so why not create a YouTube channel?

Why not? This is the perfect place to promote your brand. YouTube, often referred to as "his second largest search engine in the world," believes that if you know the tricks and basics of creating creative videos, people will find your content faster and get more. of engagement. gain. Here are 10 tips for growing your YouTube channel.

1. Create videos around a single keyword/topic

Creating videos around a single topic or keyword is the best way to increase traffic and grow your YouTube audience. Marketers unfamiliar with SEO risk overlooking this video ranking step, but it's important to include if you want your videos to reach the maximum number of viewers. Use a keyword tool like YouTube-specific her KeywordTool.io to find the most searched keywords in your target niche. It is important to choose your keywords before creating your video content. This helps us create the best possible information on a particular topic. It also helps to remember to include keywords naturally throughout your content so that YouTube can pick up subtitles when they are added. Once you've chosen your keywords, check out the videos currently ranking for that topic to make sure your intentions are on the right track, and keep tweaking your titles and descriptions. This way you can generate more search traffic with his SEO on YouTube. Click here to get one on one coaching

2. Reuse existing content for best performance

Of course, the best way to grow your YouTube channel is to create and distribute great content. But that content doesn't necessarily have to be created from scratch. Some of the best videos can be made from engaging, valuable, useful, and actionable content. Many people turn to YouTube to find answers and guidance. Especially during his COVID-19 pandemic, in just one year he has watched 4 billion hours of how-to videos. So content that solves audience problems is a great way to drive traffic. Conduct a content audit to discover the blogs, guides, and other powerful assets you currently own and consider how you can reuse them to create relevant and engaging videos. The best performing videos on YouTube are usually 1-5 minutes long, so you don't have to make a movie or write a story. Keep it short and sweet.

3. Interact with your audience

Click here to learn how to grow your channel and get monetized fast. Since YouTube is a social media channel, it's important not to overlook the need for social interaction. Simply posting a video without encouraging comments and discussion is missing the point. YouTube rewards channels for great engagement, including total time spent on the channel, watch time, likes and dislikes, and most importantly comments. So try to reply to every comment you receive (if possible!) and encourage users to interact with audiovisual prompts. You can also visit and participate in other channels over time. This can be a brand that is similar to yours or a brand you aspire to be - we don't always wait for the audience to take the lead. Post questions and comments that can drive engagement by asking content-related questions or asking what content you'd like to see or see more on your channel. Also thanks to those who shared on YouTube and other channels. Click here to get one on one coaching

4. Brand it

Your content may be great, but is your channel engaging? If you want your visitors to take your YouTube channel seriously and subscribe, you need to look professional. Improving your organization's social branding helps users instantly recognize your content. So if you have a blog or website, chances are you already have some sort of look and feel that sets you apart from other people and businesses. So it makes sense to apply this branding to your YouTube channel. This is the case of Nintendo, the gaming giant with 8.12 million subscribers. They provide great content about games and consoles, including short gameplay videos and behind-the-scenes snippets. In addition to visual branding, don’t forget to add custom URLs to your channel header - and write an interesting bio about who you are and what your videos are about.

5. Promote your YouTube videos on other social channels.

One of the great things about social media is the ability to cross-promote your content across different channels. Promoting your YouTube videos on other social channels is the easiest way to grow your audience. According to the Digital 2021: Global Overview Report, there is significant overlap in users across social media platforms, with YouTube seeing his massive engagement of over 90% among users across all top channels. This means it is a channel to consider when it comes to marketing efforts and engagement. So what channel do you think you're on? Facebook, LinkedIn, Instagram, TikTok? There are so many options for social media videos, so many great ideas. And if you have a channel (such as Facebook) where you want to post videos directly, you can always publish full-length videos on YouTube to get the best engagement across channels. Don't forget your blog. You can even post videos there! And if you have a podcast, it works very seamlessly with your YouTube channel.

6. Show off and stand out

Click here to learn how to grow your channel and get monetized fast. If you run YouTube for yourself or for a small organization, getting involved in videos and personalizing your channel can be very beneficial. Showing up on your brand helps your audience connect with you as an individual. This is especially important for bloggers. A fitness, life or business coach. and a solo premier. You don't have to show up in every video you make, but you should show up regularly to keep your audience engaged. Also, if you're this type of creator, use a photo of yourself on your channel (not a logo).

7. Post great thumbnails and use YouTube cards

It may seem like a small thing (well, it is), but thumbnails can make a big impact. YouTube promotes other videos via sidebar thumbnails and you want your video to stand out from the crowd. The same applies to YouTube search. Videos with catchy titles and attractive thumbnails usually rank higher, even if the content itself is less valuable due to a higher click-through rate (CTR). Try tactics such as highlighted areas, arrows, large text, and unexpected or eye-catching l-images to achieve the desired CTR. See example below. Click here to get one on one coaching

8. Press subscription

When they "subscribe" to watch all newly posted videos, you can be sure that your viewers are interacting with your channel. Encourage viewers to subscribe and keep in touch with existing subscribers on every video you upload. (You can see your subscriber list here). Here's an example of how the subscribe button might look on your video. Never pay your subscribers. This will only reduce engagement and affect the credibility of your account in the long run. Remember that you can miss out on many potential followers if you don't ask your audience to subscribe. Please. The more subscribers you have, the more likely you are to get more watch time on YouTube.

9. Increase upload frequency

It may sound intimidating at first, but to grow your audience, you need to increase your posting frequency to at least one video per week. Don't worry; you don't need a design agency or a big advertising agency to do this. Today's smartphones have great video recording capabilities, and tools like Animator make it easy for video editors to create video content on a budget. Consistency is paramount. Try to post at the same time daily or weekly (depending on frequency) to keep your subscribers updated when new videos arrive. Then stick to your schedule.

10. Become an expert in social video (and YouTube).

Click here to learn how to grow your channel and get monetized fast. Click here to learn how to grow your channel and get monetized fast. Video as a content format continues to grow. According to The State of Video Marketing report, 86% of businesses use video as a marketing tool, and 87% of marketers report positive his ROI from performance. As audiences become more visual and platforms like TikTok grow in popularity, marketers need to understand the role of video and how to use it effectively across all social media channels. Click here to learn how to grow your channel and get monetized fast. Click here to get one on one coaching