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Drawing Attention: Custom Illustration Solutions for Brands Today by

• Drawing Attention: Custom Illustration Solutions for Brands Today
  

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• Page: 256
  

• Format: pdf, ePub, mobi, fb2
  

• ISBN: 9789887462996
  

• Publisher: Victionary
  

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Overview

Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways. The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of “humanizing” their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention.