Mobile SEO is the combination of search engine optimization and faultless viewing on mobile devices like smartphones and tablets. Because of the growing use of mobile devices, webmasters should pay close attention to their mobile SEO strategy. After all, more than half of all Internet users now say they use their mobile devices to access websites on a daily basis.
In other words, the quantity of mobile searches is rapidly increasing. In fact, mobile devices now account for 58 percent of all Google searches. And this is an increasing trend. According to Google, smartphone searches account for 27.8 billion more queries than desktop searches. Mobile is, without a doubt, the future of search. That is most likely why Google is rewriting its entire algorithm to focus on mobile search.
The act of ensuring that users who access your site via mobile devices enjoy an optimized experience is known as mobile SEO optimization. People spend more time on their mobile devices and tablets every year, yet many websites are still not designed to accommodate varying screen sizes and load times. Mobile optimization examines your site's design, structure, page speed, and other factors to ensure you're not alienating mobile visitors.