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Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal. Eric Dezenhall, Josh Culling

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ISBN: 9781538725696 | 352 pages | 9 Mb

• Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
  

• Eric Dezenhall, Josh Culling
  

• Page: 352
  

• Format: pdf, ePub, fb2, mobi
  

• ISBN: 9781538725696
  

• Publisher: Grand Central Publishing
  

Download Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Free ebook download for ipad mini Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal by Eric Dezenhall, Josh Culling (English literature) PDB RTF

GLASS JAW is a manifesto in the vein of art of war for an age where scandal can destroy a company’s brand and reputation in an instant—from Eric Dezenhall, who runs an elite crisis-management firm in Washington. In this updated edition, Dezenhall examines the intersection of politics and business and the fallout from the corporate “woke” movement “cancel culture,” and #MeToo movement. More importantly, he tells us why some players survive attacks in the town square and others do not. In boxing terms, a tough-looking fighter who can’t take a punch is said to have a “glass jaw,” and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. In GLASS JAW, Dezenhall analyzes scandal and demystifies the paper tiger “spin” industry, offering lessons, corrective measures, and counterintuitive insights. From the boardroom to the parenting messaging board, scandals erupt every day. GLASS JAW explains this changing nature of controversy and offers readers counterpunches to best protect themselves.

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In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.Topic: Public Relations, Reference, Sociology / Reviews: "Today, one product defect, one offeGenre: Psychology, Business & Economics, SPublication Year: 2014
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In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.