PDF_ Made to Stick: Why Some Ideas Survive and Others Die NEW YORK TIMES BESTSELLER • The instant classic aboutwhy some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around t
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