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[ BOOK THE ATTENTION ECONOMY AND HOW MEDIA WORKS: SIMPLE TRUTHS FOR MARKETERS by KAREN NELSON-FIELD OVERVIEW ]

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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship

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Book ID Asin: B083HXPNHC
Book Title: The Attention Economy and How Media Works: Simple Truths for Marketers
Book Author: Karen Nelson-Field
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $12.00-$29.99
Book Format Name: Hardcover
Book Format Price: $37.99
Book Price: $26.48
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 34 ratings

Book Review: unknown