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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what

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Book ID Asin: 1631597086
Book Title: Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)
Book Author: Kevin Budelmann,Yang Kim
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $18.71
Book Format Name: Paperback
Book Format Price: $29.31
Book Price: $29.31
Book Category: Books, Arts & Photography, Graphic Design and unknown
Book Rating: 45 ratings

Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks) by Kevin Budelmann,Yang Kim Book Review

Name: College Strategy, LLC.
Rating: 5.0 out of 5 stars
Title: This is a must read!
Date: Reviewed in the United States 🇺🇸 on June 15, 2022
Review: Anyone looking at building a brand, rebranding or a new start up, this is a must read!

Name: Ell9677
Rating: 5.0 out of 5 stars
Title: Great book!
Date: Reviewed in the United States 🇺🇸 on April 16, 2019
Review: Great book with comprehensive advice for entrepreneurs and design specialists! The information on logo design, colors and brand psychology is top-notch. The visual images included are constructive and stunning. Five stars.