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Basic Marketing Research by Manoj Malhotra [KINDLE PDF EBOOK EPUB]. Size: 54,964 KB. Basic Marketing Research Manoj Malhotra pdf.

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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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Book ID Asin: 0132544482
Book Title: Basic Marketing Research
Book Author: Manoj Malhotra
Book Format and Price:
Book Format Name: eTextbook
Book Format Price: $89.99
Book Format Name: Hardcover
Book Format Price: $14.98-$132.16
Book Format Name: Paperback
Book Format Price: $32.16-$67.96
Book Price: $132.16
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 53 ratings

Basic Marketing Research by Manoj Malhotra Book Review

Name: Miriam Bach
Rating: 4.0 out of 5 stars
Title: First time rental
Date: Reviewed in the United States on October 3, 2013
Review: I haven't rented a book in the past so this is my first experience, but I think comments regarding the books condition would be a good idea, like in the seller's marketplace. The book was listed as being in good condition, but I was not expecting to see a whole chapter with highlighting. I might have chosen a different copy had I known, as I do not like to study with someone else's highlighting and notes.

Name: Paul
Rating: 5.0 out of 5 stars
Title: Book was in good condition
Date: Reviewed in the United States on February 10, 2021
Review: Very good

Name: Kay
Rating: 4.0 out of 5 stars
Title: Son is happy with book.
Date: Reviewed in the United States on April 25, 2017
Review: Bought for son to use in school and he is please with it. Son says he will keep for future reference.

Name: Adriana Sandoval
Rating: 3.0 out of 5 stars
Title: Good
Date: Reviewed in the United States on September 4, 2018
Review: Except from some damaged features in the cover, the book its great for the price I paid, and it was delivered on time.

Name: rmjeff01
Rating: 4.0 out of 5 stars
Title: I was OK
Date: Reviewed in the United States on October 26, 2011
Review: I ordered this book for class. It has 2 huge used stickers on the front. I guess that's ok. But it wasn't in the product description. I expected to get what the picture shows.

Name: Long Baijun
Rating: 3.0 out of 5 stars
Title: Three Stars
Date: Reviewed in the United States on September 12, 2017
Review: It is more used and older than I imagine. Coverage broken. Not worth that price

Name: Heather Gentile
Rating: 5.0 out of 5 stars
Title: Five Stars
Date: Reviewed in the United States on February 12, 2018
Review: Good copy of the book for studying

Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Great textbook
Date: Reviewed in the United States on March 24, 2015
Review: Such a great textbook. It's easy to read and provides current information about businesses and strategies they have taken to improve their marketing strategies.