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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process

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Book ID Asin: B08KSBTCMP
Book Title: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Book Author: Janis Teruggi Page,Lawrence J. Parnell
Book Format and Price:
Book Format Name: eTextbook
Book Format Price: $45.22-$70.12
Book Format Name: Paperback
Book Format Price: $76.96-$109.90
Book Price: $68.66
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 24 ratings

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication by Janis Teruggi Page,Lawrence J. Parnell Book Review

Name: Amanda Santoyo
Rating: 4.0 out of 5 stars
Title: Spine came damaged, but still usable
Date: Reviewed in the United States 🇺🇸 on December 17, 2021
Review: Book was overly highlighted in some chapters—kind of distracting. The spine is broken on the inside, so it splits when opening. Not the end of the world, just annoying. Still helped me get an A.

Name: Segalian
Rating: 5.0 out of 5 stars
Title: Comprehensive and Well Written
Date: Reviewed in the United States 🇺🇸 on March 2, 2021
Review: Page and Parnell authored a phenomenal introduction to strategic communication that doesn't miss a step, and doesn't skip a heartbeat. This book belongs not only on the shelf of every communication professional but in the hands of those who wish to reinforce understanding while elevating their insight. I highly recommend this scholarly publication.