Can a Packaging Offering Win on Cost, Sustainability, Performance, and Customer Fit?
Can a Packaging Offering Win on Cost, Sustainability, Performance, and Customer Fit? Packaging products rarely win on one attribute. A material may offer strong sustainability credentials but run poorly on existing filling equipment. A low-cost format may reduce material expenditure but compromise shelf life. A recyclable structure may require machinery modifications that customers are unwilling to finance. The commercial opportunity sits where material performance, production economics, regulat