ANITALENT RESTAURANT is a standard Sushi restaurant located near the commonly known near China City Mall area in Parow,Capetown South Africa. We managed to lease a small, but renovated facility, that is located in a corner piece. The restaurant is located at number 10 hofmeyerstreet.
Anitalent restaurant offers a full-service dining, beverages sales, as well as take-out sushi sales. We are aware that there are multiple sushi bars and restaurants across Capetown, that is why we are doing our best to offer our customers much more than the competitors.
We also have an online store system through Uber eats,Mr D and bolt so that our clients can easily place an order online and have it delivered to their homes ,or they may do the pickup themselves. The delivery methods is highly efficient.
Our goal is to become one of the leading restaurants in the entire Capetown Sushi industry. We would like to see ourselves as one of the best CT sushi restaurants within the next 5 years since we open our establishment. Our enthusiasm and positive thinking let us believe in our success, that is why, we also hope to launch the opening of our chain sushi restaurants in the next 10 years.
Anitalent restaurant wishes to offer a wide range of sushi and other foods available in our restaurant at all times, so it will be hard for our future customers to step by and not place an order.
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An impeccable customer service, excellent food quality, a possibility to order online and convenient payment options- those are our main avenues in running our prosperous sushi business. We always create a friendly work environment for our employees, because we believe that every employee deserves a welfare package. Just like a satisfied customer- a satisfied employee will definitely contribute to the business.
We only hire people that are highly qualified, honest, reliable and eager to work. We are building a business that will benefit all our stakeholders. Moreover, we are creating a safe and pleasant work environment.
We are already hired a highly experienced sushi maker and a restaurant manager, who is helping us with the business. We also hired a sales manager, an accountant, cashier, waiters/waitresses, delivery people and cleaners. We believe that our amazing team of employees, will be able to run a prosperous sushi restaurant.
Products and Services:
We wish to assure you, that Anitalent Restaurant will offer the best sushi dishes made from the highest quality products. Our aim is to serve fresh and delicious food to our customers. Our menu consists of sushi dishes, desserts, hot and cold beverages and soft drinks.
We have already hired experienced sushi chefs, who are a strong advantage of our restaurant business. We are aware of the fact that sushi industry has become a highly competitive field over the past few years, that is why we want our business to stand out from the rest. We strongly believe, that Anitalent Restaurant and its finest sushi dishes attracts customers and make them want to come back for more.
Market Analysis and our Target:
We have conducted our market research and we are well aware of who will be our target customer base. We have chosen a location, that will offer sushi meals to not only residents, but also tourists. Capetown is an extremely touristy area, but there are also office buildings, which are scattered all over the neighborhood. This means we also wish to offer lunch specials to office workers. There is very little to none residents there, so we want to base our clientele of previously mentioned tourists and people, who work in the area.
We are aware how important a good marketing strategy is, that is why we are planning to throw a grand Anniversary party. We wish to advertise our business on social media platforms – which will be mainly targeted towards people who work in the area. Since Anitalent Restaurant is located in a neighborhood which is visited mainly by tourists, we have hired a person, who is handling out our leaflets.
Anitalent restaurant also appears on Yelp and Google, because those platforms to help our business become more visible.
Pricing is definitely a key factor when it comes to any restaurant business. Customers will always look not only for good food, but also for reasonable prices. Our goal is to offer our clients competitive prices. We are planning to introduce a “Special” option, which will definitely attract a great deal of people. From time to time, we will treat our loyal customers with additional discounts.