MARKETING HAS CHANGED. If you’re still trying to sell to customers using old,
worn-out hard close techniques that worked decades ago, you will soon be as
extinct as the dinosaurs. You can’t ‘trick’ a customer into a sale. And no matter
what you’ve heard from some online marketers and sales trainers, there is no
need for mind control techniques. Good marketing is not manipulation. You’ll
sell more by serving your customers and clients than you ever will by taking
advantage of them.
If you’re like me, and many of the clients I’ve worked with over the years,
those old sales techniques made you uncomfortable anyway. You got into
business to bring value to others. And that’s why you’re going to love the
methods I’ll be sharing throughout this book.