Baskadia

Ana Botín: The Transformational Leader Reinventing Finance

Ana Botín has turned Santander into a laboratory for financial innovation, blending traditional banking with cutting-edge technology. Under her leadership, the bank has pioneered AI-powered wealth management tools and blockchain-based cross-border payments, reducing transaction times from days to seconds. Her "dual-track" strategy balances aggressive digital transformation with the bank’s 165-year legacy, creating a model for how established institutions can thrive in the fintech era. Botín’s "I

Transformational Leadership And Digital

This aim of this paper is to examine the role of transformational leadership and organizational change in driving digital transformation in business sector. In the context of digital transformation, the paper argues that transformational leadership is more effective and efficient than transactional leadership. Previous studies have not noted the significance.