Digital marketing is the process of promoting products and services through online platforms such as search engines, social media, websites, and email. It helps businesses reach a larger audience, improve brand awareness, attract potential customers, and increase sales.

What Is Digital Marketing and Why Is It Important

Organic marketing and paid advertising are two important digital marketing strategies that help businesses reach their target audience. Organic marketing uses SEO, blogs, and unpaid social media content to build long-term visibility, while paid advertising uses platforms like Google Ads and social media ads to generate faster exposure.