THE IMPACT OF DIGITAL TECHNOLOGIES/DIGITAL MARKETING AND CONSUMER BEHAVIOR TRENDS ON AMAZON
The paper is set to unveil the impact of digital technologies/digital marketing and consumer behavior trends and Amazon was chosen as the preferred organization. The purpose of selecting the organization is that, Amazon is an e-commerce company with over 300 million active customer accounts globally. Its website, Amazon.com, consistently ranks in the top 15 most visited websites globally.
