Smart Consumer Technology and the Rise of Product Verification
Technology Is Changing the Way People Check Products Technology has made it easier to research, compare, and buy products. A person can search for a product, read specifications, compare prices, watch demonstrations, and check customer feedback without visiting several stores. This change has also created a new challenge. Online information can come from manufacturers, retailers, reviewers, advertisers, social media users, and automated content systems. These sources do not always have the same
