How to Measure the Success of Your Press Release Campaign
Press releases are essential tools for businesses to communicate news, updates, and achievements to the public and media outlets. However, simply sending out a press release is not enough; it is crucial to measure the success and impact of your press release campaign to determine its effectiveness. In this article, we will discuss key strategies and metrics for evaluating the performance of your press release campaign, from setting clear objectives to analyzing media coverage and tracking conver
