When you create an AdWords campaign you have a choice as to whether you want your ads to appear on Googles network of content sites. These are sites that have signed up for Googles Adsense program, which allows them to display AdWords ads on their pages. Generally speaking, this is not very targeted traffic. Google tries to display your ad on pages with relevant content, and it does a pretty good job of it. Nonetheless, I personally do not like this traffic, and I will tell you why