READ [PDF] How Brands Become Icons: The Principles of Cultural Branding
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Download Book [PDF] How Brands Become Icons: The Principles of Cultural Branding | Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based