7 SIGNIFICANT ROLES OF THE MEDIA IN SPORTS DEVELOPMENT IN NIGERIA
By Ettah Emmanuel O. ( NaijablaseTv) The media plays a pivotal role in the development of sports by promoting, popularizing, and supporting various aspects of the industry. Its influence extends to fostering participation, generating revenue, creating role models, and providing comprehensive coverage that engages and informs audiences. PROMOTING SPORTS: The media acts as a powerful platform for promoting and popularizing various sports. Through coverage and broadcasting of sporting events, they
