How Google AI Search is Transforming SEO Practices
In recent years, Google's integration of artificial intelligence (AI) into its search engine has significantly transformed SEO practices. AI technologies like RankBrain and BERT (Bidirectional Encoder Representations from Transformers) have been game-changers, making search results more relevant and personalized. These advancements mean that SEO strategies must adapt to keep up with the evolving landscape. The Rise of RankBrain RankBrain, an AI algorithm introduced by Google, helps process searc