The Power of Artificial Intelligence in Advertising: How AI is Changing the Game
Artificial Intelligence (AI) is changing the advertising industry. Advertisers are now able to leverage AI to drive their marketing efforts and target the audience more accurately than ever before. Newer technologies like Machine Learning, Natural Language Processing, and Computer Vision etc., are helping advertisers to discover untapped audiences and increase ROI by personalizing the ads, measuring campaign performance and reducing wastage. Read on to learn how AI is disrupting the advertising world.