What Changes When Language Models Start Influencing Search Rankings
Search has always had layers to it. There's the part you see — results, snippets, ads — and the part underneath that decides what surfaces and why. For a long time, that underneath part was mostly about links and keywords and some technical signals that SEO people spent a lot of energy trying to reverse-engineer. That's not exactly gone, but something else is sitting on top of it now, and it's changing how content needs to be built if it's going to perform consistently. Language Models Read Diff
