Telecom Customer Demand Assessment: Mapping Expectations Across Speed, reliability, bundles, service
Telecom customers rarely experience a network as a single product. They experience it through coverage at home, performance in crowded locations, the reliability of video calls, the price of their plan, bundled services, customer support and the quality of digital interactions around the account. That makes customer demand more complicated than measuring willingness to upgrade to a faster network. A research on differentiated connectivity found that four in ten 5G users were no longer willing to
