SEO and paid advertising are both digital marketing tools, but they offer different benefits. Paid ads provide immediate visibility but stop generating traffic once the budget ends. SEO, on the other hand, builds organic traffic that continues over time.
Organic traffic is more trusted by users and often results in higher engagement and conversion rates. SEO builds authority, credibility, and long-term visibility.
Although SEO takes time to show results, it provides sustainable growth and reduces dependence on advertising.
For long-term success, businesses should invest in SEO to build a stable online presence.
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