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In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced fo

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Book ID Asin: 0367787156
Book Title: Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
Book Author: Arthur G. Cook
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $39.99
Book Format Name: Hardcover
Book Format Price: $41.58
Book Format Name: Paperback
Book Format Price: $52.95
Book Price: $52.95
Book Category: Books, Business & Money, Industries and unknown
Book Rating: 10 ratings

Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them by Arthur G. Cook Book Review

Name: J. Bossart
Rating: 5.0 out of 5 stars
Title: Excellent introduction and review of pharma forecasting
Date: Reviewed in the United States on December 17, 2009
Review: This is a slim book with lots of good information for anybody wanting to get started forecasting their pharmaceutical and biotechnology products, as well as emerging companies with little portfolio management infrastructure looking to strengthen their forecasting process. There is much to be learned and few wasted words. Unlike many books that are used in a classroom setting and are intended primarily as a reference text this book presents forecasting in a practical and concise manner that makes you want to get started. This is a book that can be read cover to cover in three or four hours, so you get the whole picture in one or two bites.

Highly recommended as an introductory or refresher text for anybody involved in pharmaceutical or biotechnology product forecasting, and those involved in product development who wants to get a better handle on what their product is capable of achieving in the commercial setting.

The book is not inexpensive, but it offers a good payback in terms of price and time invested. If you order from Amazon you have the comfort of knowing that if the book doesn't meet your expectations you can easily return it for a refund less a small shipping charge. Unlike many other generic forecasting books this one addresses the unique characteristics of the pharmaceutical market and stays away from a heavy statistics treatment. Biopharma new product forecasting benefits more from a strong analytical approach than any mathematical treatment.

Name: Carlos Campos
Rating: 3.0 out of 5 stars
Title: Great reference
Date: Reviewed in the United States on September 2, 2008
Review: If you don't know anything about forecasting this book is a great starting point!

Name: Pascale B
Rating: 3.0 out of 5 stars
Title: Methodology puts in question the validity of the whole book
Date: Reviewed in the United States on April 30, 2012
Review: The structure of the book is well done however, I had several problems in Chapter 3 (New product forecasting) as some charts, especially in pages 60 and 61 are not well documented. By that I mean that you have the equation but the author doesn't give you the meaning of the constants (a, b, c) and how it influences the charts. Methodologically it was a disaster. So I switched to other sources for this part.
Apart from that, the book gives you some ideas about algorithms but it may not be sufficient and after the methodology issues I had, I have some doubts about the validity of the whole book.
Moreover, the book is quite expensive and be aware that you can find some chapters free on the web only by typing the title of the book and pdf.

Name: Dad with kids
Rating: 3.0 out of 5 stars
Title: Nicely covers the broad areas of forecasting
Date: Reviewed in the United States on October 5, 2007
Review: Nicely covers the broad areas of forecasting, and thats just what it does. It does not get in to the details. So if you are someone who wants to brush your knowledge then this is for you, but if you are looking to learn new methods then maybe you may want to look at some other options.