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The revolution in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. Bu

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Book ID Asin: 0879236361
Book Title: Letters of Credit: A View of Type Design
Book Author: Walter Tracey
Book Format and Price:
Book Format Name: Hardcover
Book Format Price: $19.76
Book Format Name: Paperback
Book Format Price: $20.26
Book Price: unknown
Book Category: Books, Arts & Photography, History & Criticism and unknown
Book Rating: 12 ratings

Letters of Credit: A View of Type Design by Walter Tracey Book Review

Name: shakron
Rating: 1.0 out of 5 stars
Title: .0 out of 5 stars Misleading Title
Date: Reviewed in the United States on July 25, 2010
Review: This book has an exceedingly misleading title.I was looking for a book on Letters of Credit but this book had nothing inside on Letters of Credit.The book was entirely about type face which might of interst to a printer but which was useless to someone who is looking for a treatise on Letters of Credit.Silly me for thinking that a book with the title,"Letters of Credit:A view of Type Design" would contain a description of the different types of Letters of Credit and how to design the different varieties of Letters of Credit required for different financial transactions.Rather than hassle with retuning the book, I chucked it in the garbage.

Name: Eliana
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars Amazing book
Date: Reviewed in the United States on August 2, 2011
Review: This book is simply amazing! I'm from South America and it is impossible to buy this book here. For all typography lovers and specially for students specializing in typography it is a must have.

Name: wiredweird
Rating: 4.0 out of 5 stars
Title: .0 out of 5 stars Another piece of typographic history
Date: Reviewed in the United States on June 24, 2004
Review: Walter Tracy was successor to Stanley Morison, at least in advising the London Times and in opinionated personality. In this volume, he bridges much of the gap from Morison's writings on typography up to today's practice.
There's a lot of good technical content here, almost all of it regarding nuances of letterforms and design of type faces. He offers some interesting history, as well, from the turn of the century up to about the 1950s.
Among other type designers, he describes Rudolf Koch, best known for Kabel. As presented here, Koch was the first type designer to bridge the gap between the blackletter German alphabets and the Latin letters used elsewhere in Europe, to the advantage of both traditions. Tracy also spends a fair bit of time on Frederick Goudy. Goudy is certainly worth study, for both his succcesses and his less graceful work. Tracy seems to focus on the latter - his description of Goudy reads like a left-handed compliment in essay form.
Tracy was active from the hot-lead days, through photo typesetting, and into the early electronic era. He notes the advantages and weaknesses in each technology, as of when the book was written. Digital technology has progressed since then. Scanning has almost granted his wish that ".. vectorising is an automatic process ... [so] designers' work can be reproduced directly and with complete fidelity." Electronic design has also somewhat invalidated his claim that "the method of manufacture has [little] influence on the design of type." Frere-Jones' Reactor font is one among those that could never have appeared in metal. Also, the punchcutter's craft acted as an engraved metal barrier to entry into type design. With that barrier gone, amateur type design has come into its own (for better or worse).
The personality, the history, and the commentary on type design all make this a worthwhile book. It won't help the beginner much, and deals only with typographic issues at the level of letterforms and letter spacing. Still, it's a view worth seeing.

Name: Shannon
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars Essential Reading for Typeface Designers
Date: Reviewed in the United States on September 30, 2004
Review: We are in a golden age of typeface design. Modern software and the world wide web have made it easier than ever to design and distribute new and original typefaces at a rate that could not have been dreamed of in days previous. As Tracy notes in his final comments for the book, what should have been beneficial for the art of typeface design has instead brought on a glut of poorly designed and soporific typefaces. Little thought is given to good design or to obtaining the knowledge that is needed to produce such design. Though Tracy's book is dated (nearly 20 years old) it is as important now, perhaps even more so now, than it was when it was first written.

Letters of Credit is at once a history of modern typeface design and an introduction to the principles of good design. The book centers primarily on what is called the "body typeface," i.e. typefaces used for book/newspaper/magazine printing. As with any art, the student needs to learn the rules before he or she goes about breaking them. Conscious breaking of the rules is a sign of mastery, while breaking them out of ignorance is the sign of a poor artist.

Tracy takes us through what makes up a good typeface. The text is never so technical that the beginning student becomes lost. What makes up a good italic? What about numbers? What makes a good letter S? Which bar should be longer in the letter E? It is all here. The book is well illustrated with many black and white illustrations of the many typefaces he critiques. Tracy not only gives us what makes up a good typeface but shows us the pitfalls that can drag a good typeface down to a mediocre one. One of the most interesting aspects of the first half of the book is a system of letter fitting that Tracy devised in order to find the proper fitting for each glyph of the font that the designer is working on. For that alone, the book is well worth the price.

The second part of the book is a survey of some of the great names in modern typeface design and a critique of some of their greatest creations. Such typographic luminaries as Jan van Krimpen, Fredric Goudy, Rudolf Koch, W. A. Dwiggins and Stanley Morrison are included. Tracy speaks with the authority that only experience brings as he talks about these great typographers and their creations. His critiques in this section of the book are an education unto themselves on what makes up good typeface design. Bottom line, if you are interested in typeface design, even if your interest lies more in display typefaces, this book belongs on your shelf. You cannot help but come away from this book without taking with you a better idea of what makes up good typeface design.

Name: George Horton
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars Still the best
Date: Reviewed in the United States on November 5, 2012
Review: This book's only serious fault is that it isn't ten times as long. It is the best introduction to type design available.