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Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

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Book ID Asin: B082MV8MZ3
Book Title: Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals
Book Author: Brent Dykes
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $0.00
Book Format Name: Hardcover
Book Format Price: $38.28
Book Price: $28.60
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 227 ratings

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals by Brent Dykes Book Review

Name: Matthew Carmean
Rating: 5.0 out of 5 stars
Title: Everyone can become a better Data Storyteller
Date: Reviewed in the United States 🇺🇸 on October 7, 2020
Review: This is a wonderfully thought out book on Data Storytelling from Brent Dykes. His research, presentation, and arguments on this subject was insightful, accurate, and energizing. I honestly wish I had this book 2 years ago as a basis to help me frame a major insight that could dramatically improve the customer experience. I was still lucky to influence a mindful VP on fixing a major part of the digital experience, but I might have been able to get it done sooner if I applied the lessons from this book.

I highly recommend this book to both Business and Analytical team members. This book helps readers carefully consider how they actively build a Data Story to elicit change using Data and Insights as the foundation. All the core elements that support a good Data Story including quality data, an insight, a narrative, and clean visuals that come together in a Data Story for action. This book does a great job at explaining each of these elements and provides many great examples that readers can relate with.

Across my own digital career, I have seen many team members struggle with being able to clearly articulate an insight and even describe what a possible solution to the problem is. This book can help them understand the process to effectively communicating their insight with a plan to action. With the explosion of business intelligence tools it has become much easier to discover insights, yet many people still struggle at putting a clear story to explain it. This book can help you pull it all together to make an impactful change.

Three major things I learned from this book
Humans act and respond to emotions – We all know this is true, but as data explorers, we must always recenter back to this paradigm. As we discover insights, we must develop it into a Data Story that can reach into our human emotions and influence change. The data alone does not stir emotions, it is the meaning they represent along with the potential direction and impact they could go. We must craft stories that speak to our emotions.

Ingredients to every Data Story = (Data + Narrative + Visuals). This book dives deep into each of these elements as they complement and strengthen the authors argument on what is a good Data Story. Once you discover an Insight, it is not just about showing a fancy chart with words describing a big change. You must critically think about every element as a scene in a story arc. Every piece works together to bring an audience along the journey to the Aha moment, and then the opportunity for the audience to help create the last chapters to this adventure.

Visualizations support a Data Story - As a BI Professional, I love the power of data visualizations. They can help you quickly identify outliers and trends much quicker than spreadsheets. When crafted correctly, they can also be used to help focus attention and elicit emotions when paired with a strong narrative. However, we must be critically careful on how we emphasis, and present as to not mislead or confuse our audience. Brent does a good job at describing techniques on how to reduce the effort in visuals for an audience to understand.

At the end of the day, this is a powerful book for all kinds of people that use and interact with data. Whether you are a data scientist, an analyst, a product marketer, or even a VP. We all need to be better Data Storytellers. If you lead a team of people, read this book, and pass it around. Once you and team have a common understanding on a process for better communicating and sharing our data insights, we all can become more Effective Data Storytellers.

Name: House of Rain
Rating: 5.0 out of 5 stars
Title: Story drives CHANGE because we hear stats but FEEL stories. And
Date: Reviewed in the United States 🇺🇸 on February 1, 2020
Review: While other books about story merely entertain, this one is special because the principles are so memorable and applicable. It has truly changed the way I prepare for meetings, speak at conferences, and connect with customers.

Instead of getting frustrated when ego and bias blind others to the ideas that could help us improve, I finally have a guide to balance the data, visuals, and narrative behind the research.

The detailed examples make it easy to advance beyond labeling a presentation as effective or not. Now I know exactly WHY data stories are so influential and how I can replicate the best approaches in my own critical opportunities for influence.

As a web analyst for 4 years, a digital advertiser for 4 years, and now a business intelligence product manager for 4 years - this is the most relevant and helpful book of my career. Next time you sit down with a chart or a slide remember this - you are starting in the wrong place.

Turn off your computer, get out this book, and find a stack of post it notes. I promise the time spent organizing the hook, rise, aha, and solution will be more persuasive. This is because you are focused on connecting both the logic and emotion of the audience instead of merely boring and confusing them with an overcomplicated pile of unconnected numbers.

Stories are not just for kids at bedtime. They are the only way to achieve the incredibly rare miracle of actually changing minds.

Many are great with data. Some are solid with visuals. Very few are skilled with narrative. A small investment in that final skill will make you and your ideas truly stand out.

To prove it, let me end with a story. I had to speak at our annual user conference (hook). People were sick of the same type of best practice breakout sessions (rise). The rough draft has great tips but nobody seemed to care (rise). I spent more time gathering relatable experiences supported by visuals other than charts (rise). After lots of practice I knew I had to balance slides with substance and stories (Aha). I spoke to 700 people and was rated the best session at the conference - and had fun seeing people actually apply my advice (solution).

You can do this too. Whether at home, church, school, or work - people want more than logic and analytics. They crave connection. Stories are the best way to foster that type of empathy. Then you can all change together.

Thanks Brent for writing this book. It has changed me.

Name: Robert Sievert
Rating: 5.0 out of 5 stars
Title: Clear and well-written
Date: Reviewed in the United States 🇺🇸 on April 17, 2021
Review: In Greek mythology, Prometheus brought fire to humanity. With this book, Brent has brought fire to you. Around the prehistoric fire, storytelling was a source of learning, a foundation of human society. Poorly delivered stories have prolonged some societal suffering, while effective stories have saved lives and changed history. Details of ancient and recent history ground Brent’s story as he brings you forward to our present data driven day.
Data, narrative, and visuals, listed in the title, don’t describe the full depth of what Brent delivers. He covers details of what you must do as a presenter viewed from audience reception and responses. Brent speaks to audience needs and motivations, their attention to what you present, and their ability to see and understand the layouts of your visuals. Brent gladly stands on the shoulders of other researchers, citing historians, psychologists, business leaders, and especially pioneering names in data discovery and visualization – Tukey, Cleveland, Tufte, Few, and others.
Brent’s research underlies easily understood figures and tables describing concepts. Brent provides a list of specific steps to follow to build your own effective data stories; and those data stories can be very powerful.
This book’s power, hidden in plain sight in the title, “drive change”, is addressed in the very first chapter. Change is disruptive and unavoidable. “The bigger an insight is, the more disruptive it will be to the status quo.”
If read closely with an open mind, you hold fire in your hands with Brent’s book, but you need practice. Read his book, practice, and drive some change.