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Now a SHOWTIME® original series starring Emmy winners Joseph Gordon-Levitt and Kyle Chandler and Academy Award nominee Uma Thurman. Now streaming – Only on SHOWTIME.



Named one of the best books of the year by NPR, Fortune, Bloomberg, Sunday Times

A New York Times Book Review Editor’s Choice

“If you want to understand modern-day Silicon Valley,

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Book ID Asin: B07PZ2B85Y
Book Title: Super Pumped: The Battle for Uber
Book Author: Mike Isaac
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $11.20
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Hardcover
Book Format Price: $14.38
Book Format Name: Paperback
Book Format Price: $11.79
Book Format Name: AudioCD
Book Format Price: $29.99
Book Price: $16.07
Book Category: Books, Business & Money, Finance and unknown
Book Rating: 1,281 ratings

Super Pumped: The Battle for Uber by Mike Isaac Book Review

Name: iank
Rating: 3.0 out of 5 stars
Title: The book is super pumped with extraneous detail
Date: Reviewed in the United States 🇺🇸 on April 13, 2022
Review: I got this book free via my Amazon prime kindle book subscription.. I'm glad that I didn't pay full price.

This history of Uber has lots of detail that is probably of little interest to those who are not "Silicon Valley" insiders. Although I founded a (failed) startup and worked in Silicon Valley for much of my career, I found myself skipping over much of the material.

The book provides a good portrait of Travis Kalanick, the CEO of Uber, and the early days of Uber. I did not know, for example, that Uber started out as an app to schedule "black car" (limousine) rides.

The author mentions in several places that Uber was burning through vast amounts of venture capital funding, in part driven by the ill-fated attempt to build an Uber ride-hailing company in China. Also discussed is how Uber stock went down when it was listed on the NASDAQ stock exchange. What is not discussed in the book is the fact that Uber has never had a sustainable business model or the kind of business that venture capital funds put money into in the past.

Venture capital funds are high risk high reward investments. In the primordial days of venture capital they invested in chip companys like National Semiconductor, Intel and Advanced Microdevices. Later they invested in software companies like Microsoft and Oracle. The hallmark of all of these investments was exponential growth in profits.

Once a semiconductor plant is built, the incremental cost of turning out each new chip is small. The incremental costs are even smaller for software. The incremental cost of a copy of Microsoft software or an Oracle database is basically zero. This gives these companies huge profit margins, even after factoring in capital and development costs. For venture firms that invested in these companies, there was also a huge appreciation that countered the investments that did not pay off.

In contrast to semiconductor and software companies, let's consider a taxi company. A taxi company has high captial costs in the taxi's. The business can only be expanded by buying additional taxis and drivers. There is also constant pressure on profit margines since the only barrier to entry to the taxi business is purchasing a car and the right to offer the taxi service which was a license often referred to as a medallion.

For the taxi customer there were lots of problems with taxis. It could be difficult to find a taxi when you wanted one and when you called a taxi service, they didn't always show up. The taxi's were often dirty and the drivers could be clueless about finding the destination. This was the business that Uber set out to "disrupt". As the book notes, they did this by completely ignoring existing metropolitan transportation regulations. Remarkably, the cities let them get away with this, drastically reducing the value to taxi medallions that taxi businesses has paid dearly for (in the case of cities like New York, hundreds of thousands of dollars).

By building the Uber app and leveraging the iPhone (and later the Android phones) with their support for GPS and graphics, Uber could create a much better taxi experience for it's users. What Uber could not change is the basic nature of the taxi business. Every taxi ride requires a car, a driver and insurance. The car is a capital expense. The incremental cost of adding new customers is high because of these costs.

Uber's business model moves these costs to the drivers, who are not Uber employees, while undercutting the cost of a taxi ride. There were two things that made this possible. Uber took avantage of their drivers and they lost billions of dollars, which was paid for by venture capital. Super Pumped does recount the rapid turnover among Uber drivers who discover that they are making less than minimum wage by driving for Uber.

Much of this detail seems to have escaped the author of Super Pumped. Or if he knows it, he may have felt that it would detract from the heroic startup story. The story might not be so dramatic if Uber was described as an aberration of modern venture capital and the ability to see to a greater fool.

The problems with Uber's business model persist to this day. Uber remains a taxi business. This is one reason that Uber stock fell on the market open when the company "went public". Uber continues to lose money and the best outlook for the company is a thin profit margin. All this turned out well for the venture capital funds because they were able to unload the stock in the public markets. But a greater fool investment strategy is not something that a venture fund would have followed before the "dot-com" boom.

Name: Kindle Customer
Rating: 4.0 out of 5 stars
Title: This book is very condensed.
Date: Reviewed in the United States 🇺🇸 on December 3, 2022
Review: It has a very confused history. They had gone through some tough battles. Mr.Kendrick. If I am calling right was the first chief in command. It was hard to read..

Name: Alice
Rating: 5.0 out of 5 stars
Title: Cannot put it down
Date: Reviewed in the United States 🇺🇸 on September 5, 2019
Review: Halfway through and yes, it's quite remarkable. It is like the author was hiding behind doorways in some conversations.
So far, and admittedly I haven't seen all of it, I think it feels fair and even-handed, not over-sensational.
The writing is also very good -- fast reading and I'm finding myself obsessed with this story.
Hard not to compare it to Bad Blood, equally juicy. The difference is that we all saw this -- we were all riding Ubers and loving the convenience and celebrating the fact that is has transformed urban transportation.
And we all knew someone who worked there and hated the culture -- but who wanted to stay to cash out.

Will update more in a day or two, with more thoughts and details.

UPDATE: <100 pages to go
I am obsessed with this book and the story. I find it so amazing that such a large, transformative company was run just so poorly. I'm at the point where Bad Boy Travis is taking a break from the company -- and I do feel sorry for him, up to a point. I don't feel sorry for the enablers -- some whom I think Isaac let off pretty lightly. In fact, many of the characters he describes show up (at least up to this point) as quite admirable, such as the CTO Thuan Pham, among others.
I cannot wait to talk about this book with friends and observers. I am less sanguine that it cannot happen again, and again and again, because the whole startup/crazy money chasing the next big thing/bro culture has no reason to change.

UPDATE: finished the book and just raced through toward the end. I think everyone interested in startups/disruption and tech in general should read this book, for what it says about the whole cycle of money-funding-new-ideas.
Was riveted by the ins and outs of Benchmark's actions and how one of the most founder-friendly firms in Silicon Valley, could push out a CEO who controls the shares and the board!
Yes, I loved reading the book but am saddened the the problems will not go away because there's too much money sloshing around looking for the next big thing, with investors all FOMO about the next bro startup. Kalanick, who Mike Isaac described as having a philosophy of "Ayn Rand meets Wolf of Wall Street," is part of the system, not an outlier. Susan Fower's "very strange year" at Uber is happening again in firms all over, venture firms are ignoring women founders, and tools like AI propogate the same old ideas. Sigh.
Still, it's great to dissect how this very visible company jumped the shark, and keep the conversation going about how Silicon Valley, innovators, and investors can do much, much better.
OK, sermon over.
Thanks for reading.